SendGrid – Why you should add the API to your application.
SendGrid is the main choice for when you want to add transactional based emails into your application. As well as all the other powerful features that you have come to expect from any email marketing services, such as being able to target and segment users based on their interest, SendGrid really shines when it comes to sending emails in response to actions. Built from the ground up to be used by an API, for developers, SendGrid is the email marketing service of choice.
Which is why we made SendGrid a top priory to be included within the CloudRail universal APi system, as we are sure that almost every developer will fall in love with SendGrid’s powerful transactional email based system. So, what can you do with SendGrid, and why would you add it to your application? Well:
Move users around depending on what they do
The best marketing, especially in a day and age when people are much more likely to ignore adverts, is that which is highly targeted.
Within SendGrid, emails exist on a list, with segmentation happening on these lists allowing different emails to be sent to users depending on which list they are on. Additionally, further attributes can be used. For example, e-commerce websites will often include the last few products a user has looked at within their newsletters.
With the CloudRail SendGrid API integration, you can also add this kind of segmentation depending on what a suer has done within your application. You are able to move users around and empower the marketing of your application according to what that particular user has last done.
Easily add email addresses to list
You might not be at the stage where you can or want to do full email marketing yet, but you still want to make sure that things are ready for if you go down this route in the future. With the SendGrid API CloudRail integration, it is possible to quickly subscribe users to your list. And with CloudRail making the process of using the subscribe function as simple as four clicks and a couple of lines of code, there is no need to read up on the official SendGrid API, or crawl through pages of documentation, to be able to do this. You’d be able to, for example, ask users to log into your application via Facebook and obtain their email addresses and pass this on to the CloudRail SendGrid API “Subscribe” method.
Why you should use CloudRail to integrate SendGrid into your application
With CloudRail, you don’t just get to add SendGrid into your application in an easy, simple and intuitive to use interface (and codebase). You get to add any function you want. So this means that even if you want to add a single function from another API, say allow users to also share items from your application on Facebook, then you can add the “post on timeline” function just as simply as you can add SendGrid.